Build a sales academy tailored to your organization, with development aligned to your sales roles, capability needs and business priorities.
Built for Your Business
From frontline sales teams to sales leaders, development is tailored to the capabilities each role needs.
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Building Sales Capability Around Your Business
Effective sales development starts with understanding what different roles are expected to achieve.
Aon helps organizations connect role expectations, business priorities and sales outcomes to the capabilities their teams need.
Define what success looks like across sales roles
Identify the competencies that drive performance
Prioritize development by role and level
This captures the deck's strongest viewpoint without making the website overly technical
A Sales Academy Built for Your Organization
Role-Specific Development Learning journeys are tailored to the capabilities required across different sales roles, levels and responsibilities.
Competency-Led Approach Development is anchored in sales competencies spanning strategic planning, sales acumen, relationship management, leadership and market responsiveness.
Practical Application Simulations, real business scenarios and application-led learning help teams put new capabilities into practice.
From Capability Needs to Development
Aon works with organizations to translate sales capability priorities into structured development journeys. Our Sales Academy helps companies:
Identify the capabilities that matter across sales roles
Create development journeys tailored to different roles and levels
Build practical skills teams can apply on the job
Connect learning with sales and business priorities
Learning Anchors:
Develop your teams’ ability to break down big-picture goals into actionable plans. This module covers market analysis, goal setting, resource allocation, and forecasting - ensuring your sales teams align daily activities with overall business strategy for maximum impact.
Equip sales professionals with the skills to identify prospects, qualify leads, craft compelling pitches, handle objections, and close deals confidently. Participants will practice modern selling techniques tailored to their market - from general trade to e-commerce
Learn how to build trust and long-term partnerships with key customers. This module trains teams to nurture accounts, manage renewals, handle escalations, and increase share of wallet - driving repeat business and strengthening customer loyalty.
Gain practical tools and frameworks to plan, conduct, and close negotiations successfully. Participants will work on real scenarios to balance profitability and customer value, manage contract terms, and navigate complex deal structures with confidence.
Empower your sales force to interpret market signals, monitor competitor moves, and translate data into informed decisions. This module builds analytical thinking, customer insight gathering, and the agility needed to adjust sales tactics in real time.
Develop the next line of sales leaders who can coach, motivate, and drive team performance. This module builds core leadership skills, including performance management, feedback, conflict resolution, and fostering a culture of accountability.
Train teams to optimize product assortment, pricing, shelf placement, and promotional strategies. This module blends shopper behavior analysis, competitive benchmarking, and practical tools for managing categories that maximize both customer satisfaction and profitability.
Anita Mehra
VP Sales, FMCG
"""The Sales Academy helped us align our sales team with business priorities. Within a short period, we saw stronger client relationships and improved conversions.""""""
Rohit Kapoor
Regional Sales Director, Technology Firm
"""The program is practical, data-driven, and role-specific. Our sales managers walked away with tools they could apply immediately in the field.""""""
Laura Chen
Sales Head, FinTech
"""Our sales leaders gained confidence in negotiation and market responsiveness. The impact on team performance has been remarkable""""""
You need to score a minimum of 50% in the final assessment
You also need to score an aggregate of 50% in assignments and modular quizzes
You will receive an e-certificate which has a lifetime validity and will not expire
What happens if I fail the final assessment?
You are allowed one re-assessment at an additional cost.
What is the weightage of course components?
You are allowed one re-assessment at an additional cost.
How can I connect with someone to know more?
You can write us an email at aonahlc@aon.com:
Or you can call / email our lead learning advisor Arpita Karlapalem for more details (+91 81780 90408, arpita.karlapalem@aon.com)
I’ve paid. What’s next?
After you have paid the fee, you will receive a confirmation email from one of our team members stating receipt of payment and next steps.
You will then receive an Aon approved invoice withing 5 to 7 Business Days
Is my certificate globally recognized?
Yes! We have partnered with Accredible to create globally recognized digital credentials.
Can I share my certificate on LinkedIn?
While our certifications are invaluable from a learning perspective and may help you in your future career progression, we do not provide placement support of any kind.
Post successful assessment, you will be provided with a certificate which will mark the end of your learning journey
Do you provide placement support?
While our certifications are invaluable from a learning perspective and may help you in your future career progression, we do not provide placement support of any kind.
Post successful assessment, you will be provided with a certificate which will mark the end of your learning journey
Are these courses completely online?
Yes, these courses are completely online, and all the learning material is hosted on our flagship learning management system.