Build the Sales Capabilities Your Business Needs

With Aon's Sales Academy

Build a sales academy tailored to your organization, with development aligned to your sales roles, capability needs and business priorities.


Built for Your Business
From frontline sales teams to sales leaders, development is tailored to the capabilities each role needs.

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Building Sales Capability Around Your Business

  • Effective sales development starts with understanding what different roles are expected to achieve.
  • Aon helps organizations connect role expectations, business priorities and sales outcomes to the capabilities their teams need.
  • Define what success looks like across sales roles
  • Identify the competencies that drive performance
  • Prioritize development by role and level
  • This captures the deck's strongest viewpoint without making the website overly technical

A Sales Academy Built for Your Organization

  • Role-Specific Development 
    Learning journeys are tailored to the capabilities required across different sales roles, levels and responsibilities.
  • Competency-Led Approach 
    Development is anchored in sales competencies spanning strategic planning, sales acumen, relationship management, leadership and market responsiveness.
  • Practical Application 
    Simulations, real business scenarios and application-led learning help teams put new capabilities into practice.

From Capability Needs to Development


Aon works with organizations to translate sales capability priorities into structured development journeys.
Our Sales Academy helps companies:
Identify the capabilities that matter across sales roles
Create development journeys tailored to different roles and levels
Build practical skills teams can apply on the job

Connect learning with sales and business priorities

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Learning Anchors:

Develop your teams’ ability to break down big-picture goals into actionable plans. This module covers market analysis, goal setting, resource allocation, and forecasting - ensuring your sales teams align daily activities with overall business strategy for maximum impact.

Equip sales professionals with the skills to identify prospects, qualify leads, craft compelling pitches, handle objections, and close deals confidently. Participants will practice modern selling techniques tailored to their market - from general trade to e-commerce

Learn how to build trust and long-term partnerships with key customers. This module trains teams to nurture accounts, manage renewals, handle escalations, and increase share of wallet - driving repeat business and strengthening customer loyalty.

Gain practical tools and frameworks to plan, conduct, and close negotiations successfully. Participants will work on real scenarios to balance profitability and customer value, manage contract terms, and navigate complex deal structures with confidence.

Empower your sales force to interpret market signals, monitor competitor moves, and translate data into informed decisions. This module builds analytical thinking, customer insight gathering, and the agility needed to adjust sales tactics in real time.

Develop the next line of sales leaders who can coach, motivate, and drive team performance. This module builds core leadership skills, including performance management, feedback, conflict resolution, and fostering a culture of accountability.

Train teams to optimize product assortment, pricing, shelf placement, and promotional strategies. This module blends shopper behavior analysis, competitive benchmarking, and practical tools for managing categories that maximize both customer satisfaction and profitability.

Frequently Asked Questions

  • You need to score a minimum of 50% in the final assessment
  • You also need to score an aggregate of 50% in assignments and modular quizzes
  • You will receive an e-certificate which has a lifetime validity and will not expire

  • You are allowed one re-assessment at an additional cost.

  • You are allowed one re-assessment at an additional cost.

  • You can write us an email at aonahlc@aon.com:
  • Or you can call / email our lead learning advisor Arpita Karlapalem for more details (+91 81780 90408, arpita.karlapalem@aon.com)

  • After you have paid the fee, you will receive a confirmation email from one of our team members stating receipt of payment and next steps.
  • You will then receive an Aon approved invoice withing 5 to 7 Business Days

  • Yes! We have partnered with Accredible to create globally recognized digital credentials.

  • While our certifications are invaluable from a learning perspective and may help you in your future career progression, we do not provide placement support of any kind.
  • Post successful assessment, you will be provided with a certificate which will mark the end of your learning journey

  • While our certifications are invaluable from a learning perspective and may help you in your future career progression, we do not provide placement support of any kind.
  • Post successful assessment, you will be provided with a certificate which will mark the end of your learning journey

  • Yes, these courses are completely online, and all the learning material is hosted on our flagship learning management system.